Star Trek Beyond's IMAX poster blasts off to the stars

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Scified2016-07-12 16:29:29https://www.scified.com/articles/star-trek-beyonds-imax-poster-blasts-off-to-the-stars-26.jpg
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Written by David Gelmini4,032 Reads0 Comments2016-07-12 16:29:29

Paramount are giving Star Trek Beyond one hell of a marketing push, hoping to cash in on the franchise's 50th anniversary. Their latest endeavour? A new poster to help promote the film's IMAX release. A poster that blasts off into space.

Into Darkness grossed a solid $467 million back in 2013, and although Beyond is only predicted to earn $60 million in its opening weekend, it's still expected to be a strong success before the end of its run. Its budget is also only $150 million, which is considerably lower than Beyond's $185 million, which gives it a much stronger chance to break even. 

The Enterprise flies again when Star Trek Beyond hits screen on July 22.

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