Paramount are giving Star Trek Beyond one hell of a marketing push, hoping to cash in on the franchise's 50th anniversary. Their latest endeavour? A new poster to help promote the film's IMAX release. A poster that blasts off into space.
Into Darkness grossed a solid $467 million back in 2013, and although Beyond is only predicted to earn $60 million in its opening weekend, it's still expected to be a strong success before the end of its run. Its budget is also only $150 million, which is considerably lower than Beyond's $185 million, which gives it a much stronger chance to break even.
The Enterprise flies again when Star Trek Beyond hits screen on July 22.
Star Trek Beyond July 22nd, 2016
More about Star Trek Beyond (movie)
From director Justin Lin comes STAR TREK BEYOND starring Idris Elba, Chris Pine, Simon Pegg, Zach Quinto, Zoe Saldana, John Cho, Anton Yelchin and Karl Urban. In theaters July 22nd.
Directed by Justin Lin, Star Trek Beyond's release date is July 22nd, 2016.
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