Prometheus to be first UltraViolet Digital HD movie - to be sold by Fox THREE WE

"According to the New York Times, Fox is about to try another tactic to enhance sales of its movies, by offering downloadable UltraViolet copies for sale a full three weeks ahead of their release on Blu-ray / DVD or for video on-demand rental. The first movie to get the treatment will be Ridley Scott's Prometheus later this month, and Fox is pricing the copies at about $15, down from the $20 of previous releases. Other flicks on deck for the early digital sale treatment are Abraham Lincoln: Vampire Hunter, The Watch and Ice Age: Continental Drift. Fox is apparently calling the setup Digital HD, or DHD, as it rolls out in 50 different countries all at once, and opted to offer the flicks in high definition instead of issuing cheaper standard def versions to "put its best foot forward"." [i]- [url=http://www.engadget.com/2012/09/07/fox-dhd-early-movie-sale-ultraviolet-prometheus/]engadget[/url], [url=http://www.nytimes.com/2012/09/07/business/media/fox-to-offer-digital-movies-closer-to-theater-release.html?_r=2]New York Times[/url][/i] Now, this would throw their 10.11.12 campaign if it's centred around the blu-ray/dvd well off wouldn't it?