Historically, the UK is a country where sports and casino betting has been very popular for centuries, dating back to horse and dog racing. Going regularly to local betting shops and physical casinos to play the lotteries, bet on football matches or play table games, is a true British tradition, especially for men of a specific age range. With the internet and with online casino games becoming increasingly available, it is not surprising that a great number of punters would naturally switch to a more modern and accessible way of gambling.
Wide Choice of Sportsbook and Casino Operators
All the high street betting bookies immediately took advantage of their name, logo and brand awareness and opened up their own online betting websites. As of today, the UK gambling industry is worth over £14 billion, 37% of which comes from the online gambling market, such as sportsbook, casino, bingo, virtual sports and, more recently, esports.
Greater Choice of Games and Slots and Huge Progressive Jackpots
Compared to land-based casinos, online gambling sites can offer as many as 8,000 games including the live dealer ones. Video slots and mini-slots are undoubtedly the most played games in the United Kingdom, the graphics and sounds are highly captivating and engaging and the games often offer progressive jackpots worth millions of pounds. Furthermore, casinos are nowadays mainly located in big UK cities like London or Manchester, while, if you feel like playing your favourite fruit slot, you’ll just have to open an account with any online gambling site, it’s simple and the only requirement is having access to a Wifi network.
Who in the UK hasn’t at least bet once on their favourite football club or horse? Of course, it is still more thrilling to watch a game or a race with your buddies in a betting shop, but if you haven’t the time to go, you can still place a safe bet from the comfort of your home from your own computer, in a bar or restaurant and even while waiting for your bus home if you have mobile or smartphone.
When you think about bingo, it comes instantly natural to associate it with the feeling of being part of a community. Bingo halls are still crowded, especially on Friday and Saturday nights, but the UK online operators have really mastered to create that feeling of belonging so dear to bingo goers. Their bingo platforms are easy to use, some allow you to even choose your lucky numbers, players can interact with their buddies and play chat games that give away bonus money on a daily basis.
All of the above reasons, plus the fact the UK Gambling Commission is a highly regarded and regulated authority, have made online betting one of the most profitable industries in the United Kingdom.