In an attempt to move away from the negatively charged hate-mongering marketing they have used to date director Paul Feig and his favorite actress Melissa McCarthy traveled to Singapore to witness the record being set for the most people dressed as a ghost, in which over 250 people gathered dressed as the ghost from the Ghostbusters logo, complete with the red "no ghosts" circle and cardboard face masks. Guinness World Records adjudicator Rishi Nath was also present to authenticate the record attempt. On initial viewing, this seems like a good marketing move by the director, engaging the fans of the franchise in a positive manner, that is until one pays a little more attention to the video below.
Eagle-eyed observers will notice that the 250 plus "fans" are all wearing the exact same costume which is composed of a white cotton hoodie, white cotton gloves, white cotton pants, identical cardboard masks tied with white ribbon and identical large red "no ghosts" signs. Together with the tell-tale wording on the Guinness World Records certificate (pictured below, courtesy of Getty Images) this shows that the record attempt was staged and organized by Sony Pictures who will have handed out the costumes on a first come first served basis to anyone who gathered at the event, regardless of whether or not they were actually fans. The actual fans, dressed mostly in costumes from the original movie seemingly were not allowed to participate in the record attempt.
It comes as no surprise that Sony has decided to utilize the Eastern market in an attempt to amass some positive marketing for the struggling reboot. Since the Eastern market recently opened its borders to Western cinema Eastern audiences have saturated themselves in each release showing no regard to the international critical opinion - Eastern audiences are simply watching whatever they can from Western cinema. As such the Eastern box office cannot yet be used as an indication of a movie's success until Eastern audiences relax their viewing practices and overcome the novelty of perusing Western cinema.