Remembering Ridley Scott's '1984' Apple Mac Ad (30th anniversary)

Remembering Ridley Scott's '1984' Apple Mac Ad (30th anniversary)

Scified2014-01-13 15:45:37
4,640 Reads2 CommentsAdd A Comment

Thirty years ago, the landmark commercial paved the way for big-budget television advertisements and brought Apple into the mainstream.

Directed by Ridley Scott, the ad aired during the Superbowl on January 22, 1984, and its narrative is now famous. A room full of blank faced men focusing on a broadcast of a Big Brother figure on a giant television screen, until an athletic woman bursts in and runs down a center aisle, wielding a giant hammer. She hurls it at the screen, which explodes into a blinding light, breaking the hold he has on them.

The science fiction-like display of iconoclasm versus conformity is then explained in a message that appears onscreen: 'On January 24, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984.'

 Ridley Scott's Apple '1984' Commercial 

The making of Apple's '1984' Commercial - with Ridley Scott



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Written by SvanyaPublished on 2014-01-13 15:45:37
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2 Fan responses to Remembering Ridley Scott's '1984' Apple Mac Ad (30th anniversary)


2KMember2674 XPJan-13-2014 4:04 PM

I was totally transfixed by it! My fave ad ever, along with the Rutger Hauer Guinness ads!

Great post Svanya! ;)


2KAdmin4319 XPJan-13-2014 5:01 PM

Thanks LONE! It's really my fave ad too! 

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