You may wonder why casino operators are so enthusiastic about new technologies. Well, it is because the more technologically improved casino games are, the more popular they will be for consumers. That is precisely why operators have always been embracing latest technologies as well as why they consumed social media no sooner than it emerged.
Little did consumers know how much this latest hype – social media – will impact their favourite online casino games. Nevertheless, social media has proven to be one of few technological advancements to have radically changed the face of online casino games. The following article will delve into this matter in order to find out exactly how social media has impacted online games.
The Shift To Online Gaming
Just twenty-something years ago, people had to go to a casino to quench their thirst for gambling. Still, online gaming managed to gain popularity, one of the main reasons was the Macau casino crime and today online gambling revenues even surpass land-based gaming revenues. And, albeit that social media has just recently become involved with gambling, it has certainly helped the online gaming industry grow.
Nowadays, online gaming venues enjoy tremendous popularity and millions of people indulge in online gambling each day. Of course, this huge interest reflects man’s gambling nature, but another factor pays an equally important role – social media. So, how has social media changed online games and how has it managed to make online gaming even more appealing than it once was?
Social Media Offers Expansion
One of the most important elements of social media is that they offer expansion of casino games. And if you think about it, you will understand what we mean. At present, you no longer need to visit a gambling site to play casino games, because most games are available on social media. What is more, knowing that users visit social media sites on a daily basis, casino operators distribute information concerning bonuses and promotions via social media. That way, social media sites effectively keep the attention of regular clients, but they also help attract new clients, too.
To wrap it up, online casino operators need social media sites to expand their influence and attract new players. In the end, arguably the biggest advantage provided by social media is that they allow operators to attract new players who have never gambled before.
Social Media and Feedback
Another thing to take into account is that social media is one of the best ways to obtain feedback. In fact, operators who use social media easily obtain vital information necessary to personalise players’ gambling experience.
You may not know, but personalisation has become an important element of gambling. One of the most recognized site with casino reviews rely on personalisation to create a better customer experience, which can greatly boost the casino’s popularity and enable them to deal with competition in a better way.
As we mentioned, social media provides operators with a wealth of information concerning their clients, which is used to personalise the gambling experience. To put it simply, social media, being a great feedback source, helps online operators target their audience and reach them easily.
Social Gaming – the New Form of Gambling
In the beginning, social media featured only non-gambling games, such as Farmville. Steadily, however, casino operators found a way in, and in no time consumers could play games like Zynga poker or Texas Hold’Em on Facebook and similar platforms.
Shortly after it was released, Zynga poker became one of the most popular casino games on social media, paving the way for a whole new way of casino gaming – social gaming. Nowadays, casino games can be found all over social media, and people are drawn to them like bees to honey.
Will the Two Markets Merge?
According to experts, some of the leading gambling operators have considered merging with social media, because the two markets have outstanding potential and are able to boost each other’s growth and expansion.
As we have discussed, social media provides various advantages which can be used by online casino operators to eliminate competition. Casino games are becoming more and more popular on social platforms, and while most of them remain free, money can still be generated when players purchase goods, etc. Furthermore, as you may know, but playing casino games on social media can not result in any real money winnings. So, players are not winning any real money and still some of them opt to pay for additional extra game features, that could lead to gambling problems and other addictions. As you can see, online casino operators will greatly benefit from a possible merge with social media.
In the end, social media has greatly impacted online casino games. Thanks to social media we can enjoy a personalised gaming experience which, if played on social media, will not result in any actual winnings. Still, it is thanks to social media that online casino gaming has managed to remain so outstandingly popular for years now.