The art of Marketing a movie changes with the times. Once upon a time all a trailer needed was a few high paced scenes, some quick editing and the obligatory deep-voice voice-over. Though we may roll our eyes at the memories of such trailers they were better than those that went before, with many trailers in the 1960-70's running for up to five minutes and narrating the entire plot, twists and all, of the movie it was trying to market - never a good idea. Today it seems that movie marketing has once again gone out of control with the growing trend of releasing teaser trailers for forthcoming trailers, in essence marketing the marketing of the movie. Lets just hope this trend stops before we start getting a much longer chain where studios begin marketing the marketing of the marketing of the marketing of the marketing of the movie. Give it time; you know it will happen!
War for the Planet of the Apes July 14th, 2017
More about War for the Planet of the Apes (movie)
Following the events of Dawn of the Planet of the Apes, Caesar, and his ape colony is embroiled in a battle with an army of humans. When the apes suffer heavy losses, Caesar wrestles with his darker instincts as he resolves to avenge his kind. The battle pits Caesar against the humans' leader, a ruthless Colonel, in an encounter that will determine the fate of their species and Earth's future.
Directed by Matt Reeves, War for the Planet of the Apes's release date is July 14th, 2017.
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