Rather than churning out yet another TV spot featuring yet another few second of never-see-before footage Chris Evans, Robert Downey Jr. and Elizabeth Olsen have recorded a more comedic and fun advertisement for their forthcoming movie, in which the two warring actors exchange rhetorical threats over the last iced donut with red, white and blue sprinkles.
Comic book movie fans will remember that Batman v Superman: Dawn of Justice did something similar yet more drawn out for Jimmy Kimmel Live. Marketing moments like this are fun for film audiences as it breaks away from the monotony of the usual, established marketing campaign milestones and peaks the interest of fans and audiences whom may have started to waiver over whether or not they can be bothered to watch the movie in the theatre.
Captain America: Civil War May 6th, 2016
More about Captain America: Civil War (movie)
Following the events of the Age of Ultron, the collective governments of the world pass an act designed to regulate all superhuman activity. This polarizes opinion amongst the Avengers, causing two factions to side with Iron Man or Captain America, which causes an epic battle between former allies.
Directed by Anthony Russo & Joe Russo, Captain America: Civil War's release date is May 6th, 2016.
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