With all the fuss made over the Amazing Spider-Man 2's final trailer, some may have breathed a sigh of relief, believing the marketing assault Sony and Columbia Pictures have subjected us to was over. But, as with the nature of movie marketing we will now, in most likelihood, have over a months work of many, many short TV spots. Sony and Columbia must have a big marketing budget for this movie.
First off today we have one of the very TV spots
we were just talking about, enjoy...
Also, recently the movies director Marc Webb previewed the movie before hosting a Q&A session with fans, where he said the following (Courtesy of SHH)...
Talking about the movies viral marketing...
"We’re developing the Daily Bugle. Obviously, you’re going to get a little hint of Norman Osborn in this film. The Daily Bugle is part of it. The big thing that I wanted to nail this time was the suit, you know? I wanted to return to the iconography that we knew from the comic books and the Daily Bugle is an emerging force to be reckoned with. That’s one of the fun things about delving into a universe like this. You can take more time with these things. We really did think about this in a longer format. As far as things like the Daily Bugle and Norman Osborn’s story, we were very selective about how to tease that out."
Talking about Spider-Man's retorts and quips...
"That’s one of the iconic parts of the character that we chose to embrace. Even in the first movie, there’s that scene in the parking lot. Something fundamental about Spider-Man, as you guys know, is his wit and his quips, but it’s also part of his character. It’s how he provokes villains, particularly. It’s how he puts them on their heels and I think that, with Rhino, it’s particularly convenient because he’s such a dumb villain that he can provoke in that way."
"We always try to think about it in the nature of the scene and the nature of the character. That’s where the comedy emerges. We did something that sometimes big comedy movies do, which is to get a roundtable of comedians and just have them spit jokes out. We’d use that and try them out with Andrew and see what worked. We would have, in the beginning of the process, some of the best comedians. It’s sort of a private thing that you can’t really tell who’s in it, but these are amazing, really brilliant comedians and many of them are comic book fans. The come in and help us with coming up with jokes and one-liners and quips that are part of Spider-Man’s universe."
And about the SCU (Spider-Man Cinematic Universe)...
"We’ve been trying to figure out how to develop a larger universe and there are some very exciting things coming around the corner with the Sinister Six and Venom and future Spider-Man movies. I want to be involved in any way I possibly can and we’re already talking. We’ve had these really wonderful discussions and there’s already been some announcements, but you know Alex and Bob and Drew Goddard and a lot of these really brilliant minds who are young and emerging are helping us develop something a little bit more elaborate and exciting. It’s just been a blast. It’s sort of a dream come true. We’ve had fantasies about what we could do and they’re slowly coming to reality. I’m really excited about that."
